Marketing 101 For Librarians

ON DEMAND

If jump-starting your library's marketing is one of your goals for 2024, then this is the webinar that will set you up for success. In just 60 minutes, and in plain language, Marketing Maven Kathy Dempsey will illustrate the concept using the Cycle of True Marketing. Next, she'll explain how to get started, and finally, how to make your promotions more efficient and effective.


This quick "Marketing 101" class will give attendees a good grasp of marketing definitions and lingo, segmentation needs, and strategic communication.


Listeners will leave this session with:

• An understanding of why some promotions just don't work
• A solid foundation in the concept of true marketing
• Tactics for writing attention-getting messages
• Ideas for finding money and time for marketing