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Innovative is pleased to bring to you Cordelia Anderson. Cordelia Anderson Consulting was founded with a mission to provide marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
At Innovative, we know that libraries communicate with their audiences through many channels. These can include everything including websites, catalogs, social media, print collateral, email marketing and so on. That may be why library marketing sometimes feels like a game of “whack-a-mole.” Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will advise you on how to create an integrated marketing strategy for your library. You’ll walk away with practical tips and tactics that will help you shift toward an integrated marketing for your library, while explaining to internal colleagues why this is important.
Participants will learn:
• How to document your audiences.
• How to create campaign objectives.
• How to develop messaging.
• How to select the right channels.
• How to evaluate your marketing efforts.