More Than Programs: Marketing Services, Collections, Spaces, and More

ON DEMAND

The majority of library budgets are spent in three areas: staff, collections, and space. So why do we spend the bulk of our marketing efforts on events and programs?

In this session, Cordelia Anderson will discuss how to expand your marketing efforts to include and prioritize offerings such as collections, online resources, physical spaces and staff expertise. Using real examples, we’ll review how marketing and communications are essential to supporting and communicating a library’s strategic priorities. Finally, we will explore how this broader approach can help to strengthen your library’s reputation and brand.

Participants will learn:
• How to expand their marketing efforts to include collections, online resources, physical spaces and staff expertise
• How marketing and communications are essential to supporting and communicating a library’s strategic priorities.
• How this broader approach can help to strengthen a library’s reputation

Innovative is pleased to bring to you Cordelia Anderson. Cordelia Anderson Consulting was founded in 2018 with a mission to provide marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies. Cordelia Anderson is the author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions.